RETAIL DESIGN

Sydney based retail interior architect, working with fashion and lifestyle brands to create thoughtful spaces built to perform, supporting growth, clarity and long term value.

I offer a hands on, responsive interior design service, helping clients make confident decisions, manage budgets and deliver retail spaces that feel unmistakably aligned with their brand.

Close-up of a modern, minimalist wardrobe with hanging white T-shirts on black hangers, and a wooden and mirror cabinet with warm lighting.

A clothing boutique interior with racks of dresses, a reception desk with a black and white patterned front, a colorful abstract painting on the wall, a tan leather sofa, a small golden side table, and a beige rug on light wooden flooring.

Inside Cue Armada with light-colored walls and flooring. There is a clothing rack with tan and white shirts on the left. A decorative mirror with LED lighting is in the center A table with a terrazzo pattern and a digital device is in the foreground.

Retail Interior Architect & Designer, Sydney

I work with fashion, lifestyle and hospitality brands to design bespoke retail spaces. My approach centres on designing spaces that clearly express your brand and translate into a strong, consistent customer experience.

With over 10 years of local and overseas experience, and a strong understanding of retail operations and customer behaviour, I help clients navigate decisions around layout, budget and delivery with confidence.

I work closely with you from concept through to realisation, ensuring your space reflects your brand and is delivered within timeline and budget. From considered flagship stores to pop-ups and smaller fit-outs, my portfolio reflects a range of retail formats and project scales.

Scroll down to see some of my recent work.

Line drawing of a modern bathroom with a bathtub on the right, a toilet in the center, and a bathroom sink on the left, with shelves and window on the back wall.

Weekends

Berry, NSW

2026

A complete transformation of a 100sqm heritage storefront into a warm, contemporary boutique for an independent South Coast retailer. Working within a modest budget and a seven-week programme, the design balanced commercial practicality with a strong sense of place.

Every element was considered to support the client's merchandising, create an intuitive customer journey and deliver a store that feels calm, welcoming and deeply connected to the Berry community.

Weekends by Beyond The Beach retail boutique in Berry NSW, with feature round display table and curved rail

Weekends by Beyond The Beach boutique storefront in Berry NSW, featuring arched windows and fashion displays

Veronika Maine

Chatswood

2025

Part of a major upgrade at Chatswood Chase, this project reinforces the brand’s focus on quality and attention to detail through the in-store experience. The fitout supports a clear, calm customer journey, creating a space that feels considered, welcoming and aligned with the brand’s premium positioning.

Natural materials, contemporary lines and sculptural forms were balanced to create a refined yet relaxed environment. Authentic finishes reflect the brand’s effortless, artisanal character while standing up to the demands of a high-traffic retail setting.

Veronika Maine Retail Concession, David Jones Chatswood Chase. Feature timber and brick tile merchandise wall with accent red chair

Interior Design for Shop in shop for Veronika Maine at David Jones, Chatswood Chase. Warm timber and neutral palette with pink accents

Cue Armadale

2024

Introducing the latest addition to the Cue family of stores, located in the vibrant neighbourhood of Armadale. The design of this 82 sqm street front store features a harmonious contrast of classic and contemporary materials. Silver travertine, limestone tiles, and warm marmorino walls are highlighted by vibrant colour accents and illuminated glass block wall, crafting a sophisticated retail sanctuary. The uniquely designed point of sale counter is tucked against the wall, opening the floor space and offering more flexibility with product display.

The new concept embodies the brand’s bold, modern & always evolving approach to women’s wear.

Three white suits hang on black hangers inside a modern dressing room with metallic walls and warm lighting.

Cue Bondi

2023

Situated in the prestigious Westfield Bondi Junction, this store showcases a striking hero column clad in dreamy Renzetto Azur marble. It anchors the store’s open layout, contrasting beautifully against the soft hues of bespoke polished plaster wall finish. Curved details and layered lighting enhance the space, creating a luxurious, feminine ambience.

Cue Clothing, Westfield Bondi Junction. A flagship store with wide glazed shopfront and feature marble column

Veronika Maine

Burwood

2024

Inspired by the native bush landscape, this space brings together natural textures, creating the perfect backdrop for this modern Australian womenswear brand.

Featuring curved joinery in red ironbark veneer, patterned rug & polished rojo alicante marble accents.

Shop-in-shop located in premium David Jones department store

Clothing display in a Veronika Maine store, featuring dresses, tops, and pants on racks, with a striped shirt folded on a round wooden table, and a large stone vase with flowers as decor.

Cue Chermside

2023

Located in the northern suburbs of Brisbane, this spacious store covers 112 sqm and boasts high ceilings that add a touch of grandeur. It features an ultra-durable microcement floor and a vibrant rug in the styling suite. The open layout offers flexibility in arranging store fixtures. A feature ceiling cove light casts a warm glow down the rendered walls. While designing this store, we had the pleasure of crafting unique custom stools & ottoman in natural leather.

A mirror with a black bench and a wall-mounted clothes rack with hanging clothes in a room, with a decorative wall sconce light fixture on the wall.

Line drawing of a bedroom interior with a bed, dresser, walls, and ceiling, shown in white lines on a black background.

Cue Claremont

2022

The primary goal was to dramatically transform the aesthetic of this spacious 115 sqm store within a fixed budget. By retaining the original layout, we minimized structural expenses, which freed up resources for enhancing finishes and visual elements. The design boasts a soft and warm palette, elegantly accented with local Jarrah timber. This is complemented by a unique patterned rug inspired by the Western Australian landscape, integrating local charm and contemporary style.

See Projects

Retail Interior Design for Cue Clothing at Claremont Quarter, Western Australia. Warm finishes palette with yellow linen curtain accents